Concepts

While I work on building my portfolio, I have curated a collection of ideas, mock campaigns, and creative strategies designed to showcase how I plan and execute ideas.

Pilates Studio

Objective: Build trust and visibility for a Pilates studio by highlighting expertise, empowerment, and lifestyle value across all touchpoints. Strategy: Create a visually cohesive and informative grid that combines education, inspiration, and community connection. The content is tailored to reflect the calming yet powerful energy of Pilates, positioning the studio as both approachable and professional.

Themes: Benefits of Pilates, educational posts, client testimonial, class promotions, lifestyle content, UGC, behind the scenes. Platforms: Instagram (feed, reels, stories, Facebook crossposting.

Objective: Build a strong local presence by mixing food, culture, and hospitality in every post. Strategy: Use rich visuals, promotions, and behind the scenes to showcase the food as well as experience of dining Greek-style.

Themes: Dish spotlight, behind the scenes, cultural connection, hospitality and meet the team, offers and promos,  UGC. Platforms: Instagram (feed, reels, stories), Facebook reposting.

Greek Restaurant

Hair Salon

Posters and Websites

I am currently working with a starting up bakery, I have created a "coming soon" promotional poster to generate early buzz and build a brand presence.